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There have been various people talking about the value of advertising on Facebook.com recently. Most coming to the conclusion that putting an ad up on Facebook will not get you many clicks but thousands of impressions (times the ad was loaded on a page).

Well we decided to do our own experiment with a little bit of humour to see what the results would be. The purpose? To test variations of ads, and recommendations from other marketers online regarding Facebook’s advertising results.

We created the ad to the right for our first test. The ad is uses the Facebook colours and similar style branding to take the advice of one blogger who said it might increase click throughs or noticability. See below for the cost per click, and the budget set at $5 per day. This ad has a run of 7 days, you can see the first results below - at the end of the campaign in 7 days. The “target market” - Women aged between 18-30 from Australia.

Our initial results (after about 2hrs of having the ad up).

Here’s the initial response :

1. 22578 impressions (in about 2hrs)
2. 10 clicks
3. 2 new Facebook friends for Rob
4. 1 filled in the form on the website www.roblincolne.com

See More Results

This entry was posted on Wednesday, December 5th, 2007 at 3:41 pm and is filed under Advertising, Analysis, Facebook, Statistics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.