http://www.brownbox.net.au/blogbox/b2c/i-am-tired-of-your-words Insights by Brown Box : Plain Extraordinary Web Design Fri, 30 Jul 2010 15:17:12 +0000 http://wordpress.org/?v=2.7-beta1 hourly 1 http://www.brownbox.net.au/blogbox/b2c/i-am-tired-of-your-words/comment-page-1#comment-10941 Start a conversation Blog Box | Plain Remarkable Web Design Fri, 06 Mar 2009 03:18:53 +0000 http://www.brownbox.net.au/blogbox/?p=80#comment-10941 [...] Back to the party analogy your listener isn’t interested in your topic, allow a change of subject!  We firstly applied this truth with Samaritan’s Purse via a overhaul of the email (you may remember our case study on MSF).  Our goal was a more visually engaging format (recognising a low copy-tolerance online) and allowing readers to choose the subject they are most interested in. Now, as the copy was removed from the email itself, we needed infastructure for providing the content on areas that people had requested.  However, we didn’t want to retreat to the false ‘more-words-means-more-information-in-someone’s-head’ position.  [...] [...] Back to the party analogy your listener isn’t interested in your topic, allow a change of subject!  We firstly applied this truth with Samaritan’s Purse via a overhaul of the email (you may remember our case study on MSF).  Our goal was a more visually engaging format (recognising a low copy-tolerance online) and allowing readers to choose the subject they are most interested in. Now, as the copy was removed from the email itself, we needed infastructure for providing the content on areas that people had requested.  However, we didn’t want to retreat to the false ‘more-words-means-more-information-in-someone’s-head’ position.  [...]

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