Blog Box

We’ve recently installed an update to our great email broadcast software, ‘MailBox‘, that I am sure many of you are familiar with.

I thought I’d just outline a few of the key features which you might enjoy. We’re excited about many of them and know it’s going to provide you with an even better means for keeping in contact with your important publics in a professional way.

• Subscription Rules. Automatically subscribe/unsubscribe from multiple lists when person subscribes/unsubscribes from a given list. These rules are setup per list.
• CSV import file can be separated by comma or tab
• Added support for emails with long TLDs (such as .travel)
• Restructured code.
• Enhanced forward to friend
• View and click through stats for autoresponders
• New import process
• Unlimited options for sending filters
• Improved subscribe by email
• New reporting options
• Reasons for unsubscribing option added
• Subscriber stats
• Enhanced custom redirects
• Firefox compatible editor
• Send to a friend for auto responders
• Web version for auto responders
• Sending filters for autoresponders
• HTML, Text, or Multi-Format Autoresponders
• More message personalization options
• Send last message when adding new subscriber
• New interface (public and admin)
• Remove duplicates shows results
• Attachments for auto responders

To find out more about MailBox click here, or contact us. We’d love to talk.

~ Rob

Our good friends at Campaign Monitor are always such a wealth of advice. Looking on Stylegala this week we found a link to an interesting article asking if HTML forms in broadcast emails are a good thing or not.

The long and the short of it is ‘no’ because of the email client’s (Outlook/.Mac/Thunderbird/Mail etc) position that these forms can represent a security risk.

Campaign Monitor’s helpful table showed us that while the form may be displayed in all clients but Outlook 2007 *sigh*, it’s not able to be used in every case. This rather compelling research gives some concrete evidence suggesting that perhaps a way of engaging with your customers via a form is best not in your actual broadcast email.

So, instead of sending a form which will be dubiously received, at best, to your valued client’s inbox, simply present them with a link to a well formatted accessible form (here’s a good ‘how-to’ for you web guys out there) on your website. Sure to work, look good and ensure a professional credible result.

Need help on creating forms, surveys or creating and sending an email campaign? Contact us, we’d love to help.

~ Rob