Can I use forms in my HTML emails?
Our good friends at Campaign Monitor are always such a wealth of advice. Looking on Stylegala this week we found a link to an interesting article asking if HTML forms in broadcast emails are a good thing or not.
The long and the short of it is ‘no’ because of the email client’s (Outlook/.Mac/Thunderbird/Mail etc) position that these forms can represent a security risk.
Campaign Monitor’s helpful table showed us that while the form may be displayed in all clients but Outlook 2007 *sigh*, it’s not able to be used in every case. This rather compelling research gives some concrete evidence suggesting that perhaps a way of engaging with your customers via a form is best not in your actual broadcast email.
So, instead of sending a form which will be dubiously received, at best, to your valued client’s inbox, simply present them with a link to a well formatted accessible form (here’s a good ‘how-to’ for you web guys out there) on your website. Sure to work, look good and ensure a professional credible result.
Need help on creating forms, surveys or creating and sending an email campaign? Contact us, we’d love to help.
~ Rob