Speak less - say more. How To Write better html email newsletters
Email newsletters are the best way to maintain customer relationships on the Internet. Don’t have a newsletter? Jakob Nielsen says “If you don’t have a newsletter, then publishing one is probably the single-highest ROI action you can take to improve your Internet presence.”
If you already have a newsletter then you will find that your readers will most likely:
- Be inclined to skip the introductory blah-blah text;
- Scan the email; and
- Spend on average 51 seconds reading your newsletter.
To write a better newsletter consider these techniques Neilsen suggests:
- Make your newsletter simple;
- Highlight key terms;
- Be predictable. Keep a consistent newsletter style and delivery time;
- Use meaningful headings and sub headings; and
- Be personal and real. Relationships are not built with marketing language.
Brown Box has the expertise and service to help you maintain your customer relationships. It’s called MailBox - and many of our clients have great relationships with their customers from using it. Contact me to find out how yours can too.
~Andrew