The Art of Logo Redraw
When Rob and I are creating websites, presentations and marketing material, or anything that needs to be printed we deal with a lot of artwork. Sometimes an organisation or company can send through all the photos, logos, images, illustrations and they don’t have time to sift through all of them making sure they are the best possible quality. That may even include their own logo! Long ago in the midst of time - their logo was created by a graphic designer. Handed down from person to person it has become a horrible mess of pixels and has started to look highly unattractive. The problem? Well no one has the good looking logo anymore, the graphic designer is long gone and you don’t have time to re-create it (that’s if you even know how!).
So what do we do?
Well there’s this guy we know. He’s fast, efficient and great on the drums. Another thing he does well is drawing, he draws logos for a living. Apparently his specific drawing skill is called ‘logo redraw’. Not because he has to draw it more than once to get it right, but because he can take those ugly, pixelated-like-a-criminal-on-tv logos and make them look as good as or better than new. It doesn’t take him long, in fact he said to me once he loves getting things done as quickly as possible and then moving on to the next job. Maybe efficient was the wrong word.
We’ve known Marty for a while and we decided to stop keeping him secret and tell people. We highly recommend his work - he has done some fabulous stuff for us in the past and because it’s so quick we know he will get you out of tight corners if the situation arises.
