Duplicate content causes search engine rankings problems
We’ve long known that having mirrored or duplicate content across domains can cause problems when trying to build organic rankings.
Well, thanks to the guys at Fresh Egg we’ve got some concrete research that shows how not being careful with ensuring your content looks (and is!) unique can hurt your online marketing strategy.
Even quoting *can* be a problem if your not careful.
So how do you avoid this easily encountered pitfall? Suggestions include writing meta data, page titles and keywords on pages with similar content to ensure that they look different.
Of course the best solution is to make sure that each of your websites has it’s own unique copy. You will be able to link between similar pages with different copy and experience an organic rankings boost rather than a penalty resulting from copy-paste site content.
~ Rob
